Boost your consumer goods business with WhatsApp API & CRM Automation

10x Your Product Reach and
Brand Loyalty with WhatsApp Automation

Maximize Conversions in the Fast-Moving Consumer Goods Market

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Key Helpful Features for Consumer Goods Businesses

#1

Real-Time Messaging

Instantly respond to distributor or customer inquiries, accelerating product demand and support.

#2

Order Notifications

Send real-time updates on product shipments, delivery status, or order confirmations to build customer confidence.

#3

Multimedia Sharing

Easily share product catalogs, packaging visuals, demo videos, or promotional flyers directly via WhatsApp.

#4

Automated Reminders

Schedule restock alerts, launch event invites, or payment reminders to streamline operations.

#5

Bulk Messaging

Promote new launches, offers, or seasonal discounts to large customer segments in seconds.

#6

Personalized Outreach

Send targeted product recommendations based on buying behavior to boost repeat purchases.

#7

Chatbots

Use chatbots to handle product queries, collect feedback, and assist with order placement—24/7.

Why WhatsApp Business API is a Game-Changer
for the Consumer Goods Industry?

Build brand recall, engage directly with consumers, and streamline your sales communication at scale.

2+ Billion Active Users

Tap into a vast global customer base and drive product visibility across markets.

90%+ Message Open Rate

Share product updates, offers, and launches that your customers are almost guaranteed to see.

Verified & Secure Messaging

Promote goods through an authenticated channel that earns consumer trust.

Instant Alerts & Quick Responses

Notify customers about stock availability, delivery updates, or promo alerts in real-time.

Professional Branding

Display your consumer goods brand name in every message to boost trust and recall.

Scalable for All Business Sizes

From local FMCG startups to global brands—manage communication flow effortlessly.

Powerful Automated ChatBot for Lead Materialization

Industry-Specific WhatsApp Solutions

Tailored messaging strategies that work—see how WhatsApp transforms marketing and support across various fields.

Frequently Asked Questions

It enables real-time communication with retailers, distributors, and end customers—helping manage orders, share promotions, and boost brand engagement at scale.

Yes, you can share multimedia content like product images, brochures, and offers directly through rich media messaging.

Absolutely. Our WhatsApp API supports intelligent chatbots to answer FAQs, take orders, and assist with service queries 24/7.

It’s fully encrypted and verified. Your business will be listed as a verified sender, ensuring safe and trusted communication.

You can send instant order confirmations, delivery updates, restock alerts, and payment reminders—reducing delays and enhancing trust.

Yes. Whether you're managing distributor networks or engaging directly with customers, the solution adapts to both use cases.

Definitely. You can segment your audience and send customized messages based on purchase history, location, or interest.

Yes, our solution can be integrated with your current systems for seamless data flow and workflow automation.

Step 1: WABA Without Brand Name (Limit: 250 Messages/Day)

  • First, the Company’s Facebook Business Manager (FBM) Portfolio needs to be created or updated.
  • Then, we apply for the WhatsApp Business API (WABA) without a brand name.
  • The approval process usually takes 7–10 days.
  • In this stage, messaging is limited to 250 messages per day.

Step 2: WABA–CRM Integration & Training

  • Once WABA is activated (without the brand name), we immediately integrate it with the CRM.
  • Customer training begins right away—without waiting for brand name approval.
  • This ensures you can start using WABA (with limited capacity) or at least manage your data in CRM from the first day of service activation.

Step 3: Brand Name Approval Process

  • The brand name application can only be submitted after Step 1 activation.
  • We then initiate the brand name approval through the KYC process in the client’s FBM account.
  • For this step, the mandatory documents and required details must be submitted to Meta.
  • Once approved, your account moves beyond the 250 messages/day limit and gains full messaging capacity as per Meta’s tier system.

Note:

  • Any one of the above-mentioned documents is required
  • Please ensure that any submitted document clearly displays the exact company name (and in the same language) & Address, as it appears as the legal business name in the FBM account. This is crucial for smooth and efficient FBM & KYC verification.

AND, additional Mandatory Requirements:

Step 4: Mobile number proof of the number updated in the FBM Portfolio (e.g., phone bill or any company document displaying that mobile number). It is mandatory for International Customers but in some cases Meta may ask from India Customer’s too.

Step 5: A functional website with SSL is required, including a Products/Services page and a Contact Us page with the same address as in FBM/documents. If the brand name (required for WhatsApp display) differs from the legal business name in FBM/documents, display the brand name in the website header and the legal business name in the footer along with the rights reserved statement (like: Copyright © legal company name. All Rights Reserved), as shown in the example below.

Example: https://crm.weblink.in/, Brand – CRM@Weblink | Legal Name – Weblink.In Pvt. Ltd.
Header: CRM@Weblink
Footer: © Copyrights Weblink.In Pvt. Ltd. 1997. All rights reserved

Step 6: A mobile number for WABA activation: The number must not be linked to any existing WhatsApp account and should be able to receive an OTP via SMS or voice call.

Mandatory Documents Required:

Step 1: Company’s registration or incorporation documents. 

  • Company registration documents may be referred to by different names in different countries, such as MSME, Trade License, Certificate of Incorporation, Commercial Registration (CR Certificate), Business Registration, Certificate of Registration, and Business Number (BN).

OR, 

Step 2: Tax registration certificate (e.g., GST, VAT Certificate etc)

OR, 

Step 3: Recent current account bank statement

Note:

  • Any one of the above-mentioned documents is required
  • Please ensure that any submitted document clearly displays the exact company name (and in the same language) & Address, as it appears as the legal business name in the FBM account. This is crucial for smooth and efficient FBM & KYC verification.

AND, additional Mandatory Requirements:

Step 4: Mobile number proof of the number updated in the FBM Portfolio (e.g., phone bill or any company document displaying that mobile number). It is mandatory for International Customers but in some cases Meta may ask from India Customer’s too.

Step 5: A functional website with SSL is required, including a Products/Services page and a Contact Us page with the same address as in FBM/documents. If the brand name (required for WhatsApp display) differs from the legal business name in FBM/documents, display the brand name in the website header and the legal business name in the footer along with the rights reserved statement (like: Copyright © legal company name. All Rights Reserved), as shown in the example below.

Example: https://crm.weblink.in/, Brand – CRM@Weblink | Legal Name– Weblink.In Pvt. Ltd.
Header: CRM@Weblink
Footer: © Copyrights Weblink.In Pvt. Ltd. 1997. All rights reserved

Step 6: A mobile number for WABA activation: The number must not be linked to any existing WhatsApp account and should be able to receive an OTP via SMS or voice call.

Ready to Supercharge
Your Business
Communication?

Get WhatsApp Business API + CRM Integration at
Just ₹5,999 + GST for 3months!